It’s not because there isn’t money in the industry that many attorneys are unsuccessful. Because it isn’t what law schools do, it’s not their fault. You are not trained to manage a legal firm like a company in law school. As a result, the majority of attorneys lack the skills necessary to find clients. They lack technological management skills. They lack accounting knowledge. They lack management and hiring skills. They suffer because they lack these other areas’ competence and have more legal knowledge. Running a legal company involves how to obtain clients and how to achieve customer happiness. Abraham Lincoln University has been a key feature.
Work your network.
You presumably often heard as a law student how important networking is. There is, however, no better moment to begin networking than when you are a young attorney just beginning your profession. Gather all the business cards you’ve amassed—from judges and attorneys to your law school classmates and your parents’ friends—enter the data into a database, and then send out a press release announcing your new job.
Develop a network of referrals.
In addition to being your customers, your clients become excellent sources for referrals. Internet consultant Larry Bodine suggests, “A lot of attorneys rely heavily on recommendations for business, which is fantastic, but the key thing to remember is that this doesn’t happen automatically. Lawyers who nurture them are the ones who receive these referrals. I would begin by talking to my clientele. Again, these are individuals you work for, but until you make it clear to them that they should send you new work and that you welcome it, they won’t know that they should. You must genuinely inform them. Telling them what type of employment you’re looking for is the second step.”
